Google remarketing module
  • Google remarketing module
  • Google remarketing module
  • Google remarketing module

Google remarketing module


Prestashop module displaying Google Remarketing dynamic code


Remarketing helps you reach people who have visited your website. They  can see your ads as they browse websites that are part of the Google Display Network, or as they search for terms on Google.

To be able to use remarketing you need

  • tools for dynamically displaying remarketing code (this module)
  • Google merchants feed

This module displays dynamic tags according the  official specifications in the following extend:

parameters: ecomm_prodidecomm_pagetype, ecomm_totalvalue

page types: home, cart, purchase, product

Information for SEM/SEO specialists

After the module is installed, the Google tag assistant  tool displays the following warning warning: "Code should be placed directly above the closing <body> tag" . 

This does not interfere with remarketing functionality, but as proffesional, you will most likely preffer have this problem solved.  The sole reason for the warning is fact that there is no suitable predefined Prestashop hook, even the hookFooter is contained within a <div> tag. 

  • Prestashop backoffice - Configuration/themes - check the name of currently used theme
  • open ftp connection and find the /themes/themename folder and the footer.tpl file
  • open footer.tpl e.g. in Notepad and insert {$HOOK_GOOGLEREMARKET} tag just before the closing </body> tag
  • switch on Custom position option in the module

29.9.2016 version 1.5

module remains functional even if the option "move javascripts to the end" is switched on

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